063: Writing Winning Press Releases with Mickie Kennedy Artwork

The Small Business School

Craig Staley, a 20-year retail veteran and eCommerce practitioner interviews successful small business owners from a variety of industries with one objective, to find out what makes them successful. Whether you have owned a small business for decades or are a budding entrepreneur you will discover ideas and learning lessons that others have implemented to grow their business.As small business owners a lot of the time it feels like we are just figuring stuff out and while there is a lot of truth to that, it doesn’t have to be this way. The Small Business School will help you find answers to questions like – How do I attract more customers? How do I pick the best location for my business? Should I start an online only business? How do I make it through the tough times? How do I use social media effectively? How do I scale my business from 1 person to 100? All of these are questions that are currently rattling around my brain when it comes to my business so I will be learning right along with you.The best way to learn is through experience and these business owners have experienced many challenges, successes and failures that have shaped them and their businesses. Sit back, grab a notepad and pen, maybe a glass of wine or whiskey (not if you’re driving) and let’s learn from these teachers that are gracious enough to open up and tell their stories and help us to grow.

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The Small Business School

063: Writing Winning Press Releases with Mickie Kennedy

September 20, 2021 • Craig Staley • Season 1 • Episode 63

My guest today is Mickie Kennedy. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. We have talked about the beginnings, best moments, and challenges of the eReleases. He also shares how press releases work, some tips for writing a winning press release, some reasons why press releases fail, and how local businesses could use a press release to get local media coverage.

Today's Guest

Mickie Kennedy

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland.

Website:

https://www.ereleases.com

Social Media:

Instagram: @ereleasespr
Facebook: @ereleases.press.release.distribution
LinkedIn: @lavender-menakaya
Twitter: @ereleases
YouTube: ereleases

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