049: Crafting Your Message with Rachel Eubanks Artwork

The Small Business School

Craig Staley, a 20-year retail veteran and eCommerce practitioner interviews successful small business owners from a variety of industries with one objective, to find out what makes them successful. Whether you have owned a small business for decades or are a budding entrepreneur you will discover ideas and learning lessons that others have implemented to grow their business.As small business owners a lot of the time it feels like we are just figuring stuff out and while there is a lot of truth to that, it doesn’t have to be this way. The Small Business School will help you find answers to questions like – How do I attract more customers? How do I pick the best location for my business? Should I start an online only business? How do I make it through the tough times? How do I use social media effectively? How do I scale my business from 1 person to 100? All of these are questions that are currently rattling around my brain when it comes to my business so I will be learning right along with you.The best way to learn is through experience and these business owners have experienced many challenges, successes and failures that have shaped them and their businesses. Sit back, grab a notepad and pen, maybe a glass of wine or whiskey (not if you’re driving) and let’s learn from these teachers that are gracious enough to open up and tell their stories and help us to grow.

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The Small Business School

049: Crafting Your Message with Rachel Eubanks

June 07, 2021 • Craig Staley / Rachel Eubanks • Episode 49

My today's guest is Rachel Eubanks she is a Copywriter and the founder of Inspire To Engage. I pick Rachel's brain about all things, copywriting and she gives some great information about fear a small business owner and you're just starting out and trying to develop your style and tone of the copy that you want from your brand. What are some steps you can take to do that. And then if you're to a point where you want to outsource that copywriting to someone like Rachel, what can you do to set that person up for success, how do you best communicate the style and tone that you're looking forward to your copywriter. She also gives helpful tips to structure social media post to improve engagement. All that and a lot more with Rachel Eubanks.

Today's Guest

Rachel Eubanks

Rachel Eubanks is a copywriter that sees the writing potential in every small business owner. After all, who knows their businesses better than the people who live and breathe them every day? Rachel's also a mom, wife, daughter, podcast host and former public school teacher who realizes that an educator is the ultimate marketer. She drinks too much caffeine (a problem she's working on) and loves fresh flowers in her house. You can learn more about Rachel, her copywriting services and podcast at her site - inspiretoengage.com.

Website:

https://www.inspiretoengage.com/

Social Media:

Instagram: @inspiretoengage
Facebook: @inspiretoengage
LinkedIn: @racheleubanks

Links and Resources:

Podcast: Inspire to Engage