046: How to Sell Without Being Sleezy with Annie P Ruggles Artwork

The Small Business School

Craig Staley, a 20-year retail veteran and eCommerce practitioner interviews successful small business owners from a variety of industries with one objective, to find out what makes them successful. Whether you have owned a small business for decades or are a budding entrepreneur you will discover ideas and learning lessons that others have implemented to grow their business.As small business owners a lot of the time it feels like we are just figuring stuff out and while there is a lot of truth to that, it doesn’t have to be this way. The Small Business School will help you find answers to questions like – How do I attract more customers? How do I pick the best location for my business? Should I start an online only business? How do I make it through the tough times? How do I use social media effectively? How do I scale my business from 1 person to 100? All of these are questions that are currently rattling around my brain when it comes to my business so I will be learning right along with you.The best way to learn is through experience and these business owners have experienced many challenges, successes and failures that have shaped them and their businesses. Sit back, grab a notepad and pen, maybe a glass of wine or whiskey (not if you’re driving) and let’s learn from these teachers that are gracious enough to open up and tell their stories and help us to grow.

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The Small Business School

046: How to Sell Without Being Sleezy with Annie P Ruggles

May 17, 2021 • Craig Staley / Annie P. Ruggles • Episode 46

My Guest today is Annie P. Ruggles a founder of the Non Sleazy Sales Academy. She has a great personality. We have a great conversation as she talk about how to best position your business, she also gives a lot of actionable tips on how to overcome sales avoidance and why it even happens to begin with. Annie is the daughter of an award-winning motivational speaker and an always-ahead-of-his-time business strategist, and the granddaughter of a legendary used-car salesman, a perspicacious wordsmith, a singing waiter, and a cafeteria caterer with a raving fan base. So definitely she was literally born for this. I also asked her about the “Know, Like, Trust” marketing method and how we can implement it in our sales system.

Today's Guest

Annie P. Ruggles

For almost a decade, Annie P. Ruggles has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As the Founder & Dean of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.

Website:

http://www.anniepruggles.com

Social Media:

Instagram: @anniepruggles
Facebook: @anniepruggles
LinkedIn: @anniepruggles
YouTube: Annie P. Ruggles and the Non-Sleazy Sales Academy

Links and Resources: